PROJECT OVERVIEW

Passaic Bergen Water Softening experienced a decent amount of growth in the years since 2004 but kept afloat an outdated, mismatched communications program that not only confused customers but gave hope to their competitors. Passaic Bergen Water Softening’s website was not in sync with the rest of the organization resulting in poor visibility, consumer confusion and little added value.

Trillion redesigned the website to include freshly updated messaging and we implemented comprehensive analytics and aggressive, trackable web advertising.

RESULTS

After Passaic Bergen Water Softening’s new website went live, unique visitors increased 100% month to month, and the average length of time spent on the site also rose. Most importantly, so did new business calls driven directly from the web.

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