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Bad Branding is Expensive
Branding / 07.31.17
Weak Branding: The Toll of Subpar Branding and How to Restore Success

Many articles have been written about why branding is important for every kind of business. Not many articles fully describe the world of hurt your business can go through if its brand is not well designed.

Not for profit graphic designer givingtuesday fatigue
Process / 11.20.15
How Not-for-Profits Can Beat #GivingTuesday Fatigue

The annual Giving Tuesday event has been growing steadily in popularity since its inception in 2012. Last year, $116M in donations was tracked on Giving Tuesday by the top five donation processors, a 254% jump over 2014.

Branding / 01.31.15
How to Plan for the Future of Your Brand Through Package Design

When designing packaging for a new or reimagined brand, it’s important to think beyond the initial product and anticipate the brand’s future development. Brand extensions (new product categories) and product line extensions (new products in an existing category) generate opportunities for a brand to enhance shelf presence, increase their range of offerings, and to grab

Process / 01.30.13
A Look Into Trillion’s Logo Development Process

A look into the logo and brand development process of Trillion featuring our logo designs for Lynnie Lynne’s Gluten-Free Bakery.

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