PROJECT OVERVIEW

Literal is an award winning publication which is uniquely positioned at the convergence of many of today’s most important Latin American creative expressions. The magazine and website represent an upscale, bilingual forum for Latin Americans with interests in culture, politics, literature and the arts in the US, Mexico and Canada.

Trillion, a media kit design company, designed a simple and easily-digestible media kit that wraps around two of the latest Literal issues. Demographic charts and media placement illustrations were rendered to deliver statistics and information quickly and in a visually-appealing way.

As advertising dollars in publishing have diminished, Literal has begun to leverage its medium-sized distribution and unique audience to attract new advertisers. Effectively mirroring the image of this internationally-recognized publication, the media kit design is being used by the Literal sales force to prepare the organization for expansion online and in print.

Designed for Red House Creative Services

RESULTS

This project has been recognized by Graphic Design USA and awarded an American Graphic Design Award.

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